Having a presence (website) on the web is not enough. The saying "if they build it, they will come" is just a saying and does not work or apply to your website. In order for for your potential clients to know you are out there you have to be able to generate targeted traffic to your site. We accomplish this through our search engine optimization techniques. These SEO services are necessary for your customers and potential visitors to be able to find you online. We design your website with Basic SEO Methodologies from the start. We also offer advanced/custom/strategic search engine optimization services for our clients who want to increase their position in the search engine rankings.

Laymen's Terms: We help your website become visible to people on the internet searching for your products and services.

What is Website Optimization?

Website optimization is the process of optimizing your website for maximum ranking with Google, Yahoo and MSN. We use the recommended website design techniques so that when the search engine crawlers (the computer that reviews your website) looks over your website the search engine robots can determine the quality of your web pages. Our specialty is to make sure your site is developed so well that you are found within the top 10 listed searches when potential clients are looking for what you have to offer. Website optimization techniques are about preparing your website for search engine ranking strategies.

What is Search Engine Optimization?
Solutions On Demand specializes in increasing traffic to your website by using well known widely used techniques which will improve your position in the search engine rankings without using re-directs, gateway/doorway pages, cloaking or other spamming techniques. The difference between search engine optimization and website optimization is that search SEO services are techniques used or what i like to call add-ons to your website that help boost your rank where as website optimization is about preparing your site to maximize the effectiveness of search engine ranking strategies.

What we accomplish with our services:

• Faster Loading Website

• Properly Coded Pages

• Pyramid Linking Scheme within your site

• Search Engine Friendly/Properly Formatted Met-Tags

• Richer copy (text) for potential customers with emphasis on Target Market

• Properly Established Site Navigation

• Completely Page Rank Ready

Meta Tags:

• A Meta Tag is a piece of HTML code embedded into your website that only the search engines can see. These tags of code do not effect how your website is displayed. Instead, they provide the search engines with critical information about each page of your site. For example. The Title Tag tell the search engines what the title of your page is. The Description Tag tells the search engines what the description of each page represents and the Keyword Tag tells what best represent your pages content. If not done correctly these tags can greatly reduce your chance of ranking against a site that has these tags properly formatted. Keep in mind that there are quite a few more tags that are not listed here that provide important information to the search engines.

Pyramid Linking:

• When developing out a new website or when performing optimization techniques on your current site it is important to always back link to what i like to call "Meaty Pages". Meaty pages are the main focal point of your site. Generally speaking the main point of entry (home page) is the most critical page of your website. As important as it is for reciprocal linking as mentioned here in search engine optimization strategies it is also as equally important to link internally to your most valuable page(s). Pyramid linking is a strategy of linking your other pages to your home page or the page that you are wanting the public to access the most.

Absolute Linking:

• Often times website designers produce what's called relative linking in your website. A relative link is linking to the page internally instead of linking to its external address. For example: A relative link would be linking to contactus.html instead of an absolute link which would be http://www.sod7.com/contactus.html. How this helps in website optimization is allowing the search engine spiders to do a more in-depth indexing of your site and to cut down on the spider crawling your site over and over. This also stops page rank bleed.

Image Coding:

• Image coding is using keywords to help describe an image on your website using the Alt tag. Search engines can only see the text on your site so have a 3 million dollar picture will do you no good. However, there is a way to code each image with a small tag describing what that picture is about. This helps when the search engine indexes your website images. It also give the search engine spiders a better idea of your overall site content.

Image File Size:

• A common mistake for a new website designer or a website designer that is not proficient in search engine optimization is to design a website and save the images of the website at maximum resolution. What this does takes more time to get those images from the server to display them on your monitor. With image optimization we can take the images that make up the look of your site and reduce the file size giving you faster loading times. Ever been to a site that seemed like it took forever to load? Allot of that has to do with the image file sizes. If Google thinks your site is taking to long to load then you are penalized with a loss of overall ranking points which effects your page rank and in a potential clients case they go to the next website that loads for them instantaneously. Having a website that loads slow guarantees you will lose business.

Sitemaps:

• Great for search engines and awesome for your potential customers. Having a sitemap assists the search engine spiders to crawl your site faster allowing the crawlers to index your site more efficiently. This is also a great way for your clients to find what they are looking for in a hurry. To be most effective you need to have 2 sitemaps. Sitemap.html and sitemap.xml which can be listed with Google. Google can run reports based off your sitemap and report errors that it finds. Sitemap.html is for your site users and the sitemap.xml file is for the search engines though they use both.

Page Validation:

• You may have heard this called website validation or page validation. Either term equates to the same meaning. Validation is the process of ensuring that the web site is using the most up to date code standards and also helps eliminate errors that may cost you points for reaching that next page rank. As with home building, or any other item being built there are standards that have to be followed. The search engines look at the code of your site to see how valid your code is. They look at the over all structure and how it was put together. If the search engines find lots of errors within your code then the rank is going to the other guy that took the time to make sure their site was built correctly.

IP Addresses:

• What a lot of people do not know is that the majority of websites sit on what's called shared hosting servers. Shared hosting is when there could be literally hundreds of websites sitting on the same server. When page rank is crucial to your online business then setting up a dedicated server or at a minimum a dedicated I.P. address is crucial. If you happen to be sitting on a server that has an I.P. address that is shared with a few hundred websites and a few of those websites are practicing illegal website optimization techniques or spamming, then it is a good possibility that the particular I.P. address is flagged and all websites suffer for it. We have seen where having a dedicated I.P. in itself has raised page ranks with Google.

Domain Registrations:

• Because of the enormous problem with spam and fraud on the internet the search engines have deduced that one commonality amongst spamming and fraud companies is that they are not around long. Not all but most spam and fraudulent websites use a shared hosting servers and only register their domain names for one year and usually in bulk. The search engines recommend purchasing your domain names at a minimum registration length of two years. I recommend at least five.

Content Management:

• This has to be the single most important part of your website optimization. All websites are made up of copy (readable text) that potential clients will see and base their buying decisions on amongst other things. Though the look of your site is very important if your copy on the site is not written correctly, or if it uses poor grammar and punctuation then you will cost yourself your page rank and potential sales. If you are going to invest in a website then you will only hurt yourself in the long run if you do not use the services of a professional website copy editor skilled in the art of website/search engine techniques. Your website should include up-to-date information about your products and services and should be refreshed weekly or monthly. Copy that will help your site and its validity is current news, newsletters and blogs as well as forum interaction. Basically you want to show your expertise in your industry and you do that by managing the content of your online presence.

We offer Search Engine and Website Optimization services by our experienced SEO specialists. Contact us for a free consultation or search engine optimization quote today.

How de we optimize your website for the search engines and how do we provide a higher page rank guarantee? No one can guarantee a #1 Page Rank or even a top 10 page rank. However, we can guarantee that if you are not practicing the S.E.O. methodologies listed below then we can absolutely guarantee that we will raise your page ranks within the search engines. How? Because we have done it time and time again!

There are several ways to optimize your website to prepare it for search engine ranking. Building the website and getting it uploaded to the internet is simply not enough. Chances are you are not the first to have a website in your industry. So the only way to have a chance to make it to the top or near the top of the page rank scale is to develop a strategic plan using the following listed techniques.

Search engine optimization includes the following strategies:

Links:

• One of the most important website optimization techniques is what we call reciprocal linking of web pages. In other words, Google, Yahoo and MSN as well as many other search engine ranking platforms determine your sites importance and value by checking to see if any other "like kind" websites are linked back to you. The more quality websites in your industry that are linked to your website helps to raise your level of importance raising your page rank. A website ink exchange program is an one of the more important processes of the website optimization techniques mentioned here.

Blogs:

• What is a Blog? A Blog is a frequent, chronological publication of personal thoughts and Web links. How can this help in my search engine strategy? Simple, our company design websites. Within our Blog you can find website design tips and tricks. We produce article after article of useful information related to our field of work. How this helps our rank position is when someone reads one of our articles and then links to it from their website. It also increases traffic to your website. The more genuine information you can provide about your products and services the higher the chance of getting your website out where people can see it. It is also a fantastic way of getting keywords that you where not able to fit into your web page, into another part of your website where long paragraphs about what you do is ok. The more valid keywords and content, the richer the environment is producing more potential customers to your site.

Forums:

• A forum is a website that can be attached to your current website and used for various reasons. Like the Blog, it is a great resource for information about what you do or about the products you provide. You will find that the larger corporations are quickly going to forums so as to provide better customer service. Users that sign up for an account on your forum can interact with each other and provide customer to customer support. A website forum is also a great way to get more involved with your customers or potential customers by providing even more in-depth information about your products and services and to be able to communicate with them directly. It is also a great way to provide superior levels of support and interactive frequently asked questions section. Overall this is a great way to get customers in ways you might not have had before. This is a for-sure way to get a higher page rank.

Search Engine Submissions:

• It is always a good practice to submit your website periodically to the search engines. Even though most search engines will pick you up automatically we have found that refreshing your site from time to time with new copy and revised descriptions and keyword tags help in the overall search engine ranking process. Re-submitting can be a pain with all the engines that can be submitted to so we recommend having someone do this for you with automated search engine submission software.

Newsletters:

• Providing a monthly newsletter on your website is an additional technique used by search engine specialists to provide quality content to new visitors and existing clients. It is a great way to keep your current client database updated with your latest news, product and service releases. There are also email marketing programs that assist in the releasing of your newsletter in mass quantity whether its to your current clients or to a strategic marketing campaign. Newsletters are a great way to get more visibility to your website.

Press Releases:

• If you know anything about marketing you know how valuable press releases can be. Anytime you get a new client, produce a new product or service a press release is a must. What this does for you is 1) get your company out there in the face of the public and 2) it brings more visitors to your site thus increasing your page rank due to overall hits on your site. This also brings more valuable leads thus increasing sales. Submitting online press releases is also a great way to get your site linked back to from other sites that have a massive amount of visitors.

RSS Feeds:

• Simply put, a RSS Feed is a simple and easy way to distribute your latest news. RSS Feeds are also an excellent way to have other companies link to your articles on your website thus building your site links which helps in the overall search engine optimization process. RSS Feeds are also a great way to announce new products and services to any and all that link to your feed enabling the ability to capture a potential client as some point down the road. This is a proven strategy to raise your ranks and click through volume.

Paid Inclusions/Pay Per Clicks:

• Paid inclusions or pay per click strategies are what website owners do to assist in generating visitors to their websites. Generally sites that have pay-per-click setup or some type of paid inclusions are guaranteed indexing by the search engines they are paying. Additionally, chances are better that the search engine crawlers will visit the site more often. Paid inclusions is a marketing model that guarantees that your site will show up in search results. Google has a pay-per-click solution that allows you to create your own ads. Yahoo has a paid subscription service that allows you to pay a yearly fee for inclusion into your industry category. If done right this search engine technique can be an excellent way to drive business to your site.